How local search connects to your business
Our explainer introduces the ideas behind the dashboard. Open the interactive demo to explore the product itself.
Explore the product demo
Local search visibility · real calls · clearer growth
A clearer picture
of your local growth.
Your Google rankings, customer reviews, and connected business results. Together, and easy to understand.
Contact details required · No card · Plans from $99/mo per location
Your local visibility
See how your business shows up across Google in your area.
Search locations Your business
Local rankings trend
Average position · lower is better
8.2
Average position
4.6 places better
See where Google cites your business
Find your mentions in captured Google AI Overviews.
AI Overview example
For family dental care in Riverside, Bright Smiles Dental offers appointments for the whole family.
Reply to new reviews with AI.
AI drafts a reply for review and copying. Google publishing is temporarily unavailable.
“Such a friendly team and a great experience!”
Thanks for your kind words! We’re glad you felt welcome and look forward to seeing you again.See reply drafts
John Owens Services
Explore their customer storyIllustrative dashboard and figures. Photo: John Owens Services. Features depend on setup and connected accounts.
Show up nearby
Track your Map Pack, organic rankings, and Local Service Ads in the markets you care about.
Look after your reputation
See new reviews, get AI reply drafts, and build a stronger presence in your community.
Make your next move count
Understand what’s working, spot opportunities, and choose your next step with clearer data.
Less time reading reports.
More time running your business.
Get clear, useful updates without the noise, so you can focus on what matters most. See what moved, which markets need attention, and what to do next.
Reports arrive every two weeks on Basic, or weekly on Pro and Ultra. Connect your Google and CRM accounts to include supported calls and revenue data. The dashboard is there whenever you want to dig deeper.
Take a look insideSerpCalls
To: you@yourbusiness.com
Your local growth update
Morning! Here’s what changed across your markets.
Family dentist · North market
Map Pack #4 → #2
Dentist accepting new patients · Downtown
Organic #12 → #7
Dental appointments · West market
Map Pack #2 → #5
Your next step
The west market slipped. Review that location’s Google profile and check what changed in the next scan.
Example report · illustrative business and figures
What you see
The detail behind your next good decision.
Explore the same dashboard components used in SerpCalls: search visibility, market-by-market performance, and connected revenue. This preview uses clearly labeled sample data for a fictional business.
app.serpcalls.com/dashboard
Summit Plumbing & Heating
84 keywords · 5 cities · last run Jun 24
Visibility Score
68%
of searches show you in top 10
Keywords Tracked
84
across 5 cities
420 keyword-city pairs monitored
vs Jun 10
Jun 24 vs Jun 10
2.3
positions improved on average
across 312 keyword-city pairs ranked in both runs
Organic Google revenue · Jun
$38,400+12%vs last month
jobs attributed to organic Google and Maps campaigns · 47 jobs
Free Google $38K · 73% Paid ads $14K
Free = organic + Map Pack rankings you don't pay for. Paid = your LSA & PPC ad campaigns.
Free-Google revenue · 12-month trend
Top earning campaigns
CRM campaigns with the most attributed revenue this period
GBP — Water Heater Repair
$13K
Organic — Drain Cleaning
$9.4K
GBP — Emergency Plumber
$7.6K
Organic — Tankless Install
$5.2K
GBP — Sewer Line Repair
$3.4K
Search visibility
· last 30 daysHow often Google shows your business in search — and how much of it turns into site visits.
Impressions
48,200
times shown in Google
Clicks
1,340
2.8% click-through
Organic visits
1,820
GA4 organic sessions
Seen 48,200 times, clicked 1,340. These measure website search traffic; phone calls from Maps are measured separately.
Capture opportunities
searches with recorded impressions where your average position is outside the top 3
water heater repair petaluma
3.4K imp#6.2
emergency plumber santa rosa
2.9K imp#4.8
tankless water heater napa
2.1K imp#7.1
drain cleaning sonoma
1.8K imp#5.4
sewer line repair novato
1.5K imp#8.3
A few minutes, a clearer picture
Get to know your local growth tools.
Watch our local search explainer, then explore how visibility and customer feedback fit together.
Every neighborhood tells a different story.
Map illustrations bring local coverage into view. See search-location results in Google Maps tracking.
Make room for your customers’ voices.
Bring reviews and feedback into your daily routine, with AI reply drafts you can review and copy. Publishing is temporarily unavailable pending Google API approval.
Explainer and animated illustrations from the SerpCalls video library. Product screens are shown in the dashboard preview above.
More of the picture, in one place
Everything that helps local customers choose you.
From getting found to keeping in touch, your tools work together. Start with rankings and connect the rest when you’re ready.
Local rank tracking
Organic, Google Map Pack, and applicable Local Service Ads. Unlimited keywords, scheduled scans, manual refreshes, and competitor history.
Explore rank trackingNeighborhood visibility
Map heatmaps reveal how your rankings change from one search location to the next, so you can focus on the areas that need attention.
Explore Google Maps trackingGoogle AI Overview citations
See whether captured Google AI Overviews cite your business, the searches behind those mentions, and the other domains appearing alongside you.
Explore AI search insightsReviews and reply drafts
Monitor available Google reviews and draft thoughtful replies with AI. Publishing replies through SerpCalls is awaiting Google's API approval.
Review invitations and feedback
Invite customers to share honest feedback. Enable requests through supported CRM connections, CSV, Zapier, or webhooks, and manage feedback in one place.
An active, healthy Google profile
Draft Google Business posts for review. Profile health checks and Google publishing are temporarily unavailable pending Google's API approval.
Connected calls and revenue
Bring together Google Search Console, Analytics, Ads, and supported CRM data. ServiceTitan and Jobber connections help relate visibility to business results.
Explore ServiceTitan setupClear next steps, shared with your team
AI insights, action plans, scheduled email reports, and historical comparisons help you work across locations and agency clients. Connect the accounts your reporting needs.
Google features require the relevant connected accounts. Review invitations and publishing automation are opt-in. Revenue reporting depends on supported source data and setup. See Jobber setup.
John Owens Services · our own business
Back in the top ten. With the history to show it.
We built SerpCalls to run local SEO for John Owens Services: HVAC, plumbing, and electrical across six cities and three locations. Tracking exposed a slide in organic rankings and helped us focus the recovery work.
The recovery, measured.
February 18, 2026–August 24, 2026 · the same 169 keyword–city pairs
- Searches that returned to the top ten
- 40
- Total top-ten organic placements
- 73 → 90
94 of 169 pairs improved; average organic position moved from 12.3 to 10.8. 23 pairs fell out of the top ten. Each pair is one search in one city.
- Map Pack rankings in the top 3
- 106 / 107
- Booked from free Google
- $2.02M
- Compared with paid-search revenue
- 1.8×
- Ranking checks through the snapshot
- 155,359
John Owens Services · booked revenue
Monthly CRM attribution, June 2025–August 2026
- Free Google
- Paid search
Scroll across the chart to see all 15 months, or open the full customer story.
Ranking snapshot: August 24, 2026, across 97 completed runs since July 2024. Revenue: 15 months, June 2025–August 2026; $2.02M free Google vs. $1.14M paid search. These are one business’s results, not a promise of future performance.
Built for businesses across industries
For the businesses that make a neighborhood.
If nearby customers use Google to choose you, SerpCalls shows where you appear, what demand you are capturing, and what to improve next.
How it works
Get the picture. Then get on with your day.
- Step 1
Tell us where you work.
Add your business, locations, and the services or searches you care about. Choose a plan to start scheduled tracking.
- Step 2
Connect your business tools.
Link the Google accounts and supported CRM data you want to use. Enable review invitations when you’re ready. Reply and post publishing is awaiting Google's API approval.
- Step 3
Get a useful update.
Follow ranking changes, review activity, and clear next steps. Check your email report or explore the detail in your dashboard.
Pricing
A clear plan for every stage of growth.
Rank tracking and reputation management in one tool — unlimited keywords on every plan. Add locations as you grow; the bill follows automatically.
Basic
$99
/ location / mo
every 2 weeks · unlimited keywords
The essentials for local visibility, with scans every two weeks and reputation tools.
Pro
Most popular$199
/ location / mo
every week · unlimited keywords
Weekly scans for competitive local markets and active campaigns.
Ultra
$999
/ mo flat
every week · up to 10 locations
Up to 10 locations, unlimited keywords, and one predictable flat price.
Each location is billed at your plan's rate — the bill follows your locations automatically. Five or more? Ultra covers up to 10 for a flat $999/mo. A franchise or 10+ locations? Ask about enterprise pricing.
Included in every plan
Rankings + reputation- Local rank tracking — Organic, Google Map Pack & Local Service Ads
- Unlimited keywords, full competitor tracking
- Google review monitoring with connected account coverage
- AI review reply drafts — Google publishing pending API approval
- Opt-in review invitations — ask customers for honest feedback
- AI Google Business post drafts — Google publishing pending API approval
- Location health — temporarily unavailable pending Google API approval
- Revenue attribution — connect visibility to customers and revenue when data is available
- Map heatmaps, captured Google AI Overview citations & competitor history
- AI insights, action plans & email reports at your plan's cadence
Google features require connected accounts. Publishing replies and posts through SerpCalls is awaiting Google's API approval. Review invitations are opt-in. Supported CRM integrations and revenue reporting require setup and source data; additional integration setup fees may apply.
Get started
Billed monthly at the plan you choose. Cancel anytime.
Not ready? Request a free ranking previewFAQ
Questions we hear a lot.
Create or sign in to your NorfBay account, add your business, cities, and keywords, then choose a plan and check out through Stripe — you're billed immediately and tracking starts right away. Plans start at $99/mo per location. Billing is monthly; cancel anytime in Settings.
Yes. Add your business, markets, and keywords, then get plain-English reports about ranking changes and next steps. Basic reports arrive every two weeks; Pro and Ultra report weekly. Connect the relevant Google and supported CRM accounts to include available calls and revenue data. You can explore the dashboard whenever you want more detail.
A dashboard is one business, branch, franchise, or agency client with its own domain, keywords, cities, grid scans, reviews, and AI insights.
Keep each client business in its own dashboard for separate keywords, locations, and insights. Basic and Pro are billed per tracked location; Ultra is a flat $999/mo for up to 10 locations. Contact us about larger portfolios or enterprise arrangements.
Every dashboard you pay for tracks all your local keywords — every service, treatment, practice area, category, spelling, and 'near me' variant — with no per-keyword fees. Coverage is generous and subject only to fair use (see our Terms); real local-business keyword lists fit comfortably.
You pick the plan and cadence. Basic is $99/mo per location, scanned every 2 weeks; Pro is $199/mo per location for weekly scans; Ultra is $999/mo flat for up to 10 locations, weekly. Every plan includes generous keyword and city coverage per location, plus the full reputation suite. You can start a manual scan when your next plan scan is due; manual and scheduled scans share the same cadence limit.
No overage charges, and nothing to top up per keyword or per pin — your bill simply follows the locations you run, changing only when you add a location or switch plans. Each location comes with generous keyword and city coverage, subject to fair use (see our Terms).
Our custom scraping engine pulls live Google SERPs (Organic, Map Pack, Local Service Ads). We don't use any undocumented Google APIs, and rankings are captured from real search result pages — not estimated.
Every dashboard cycle runs through our AI analysis layer for trend detection, per-market recommendations, and competitor movement. Need those insights for another business or client? Add another dashboard.
Yes. Reputation tools are included in every plan. With the relevant Google accounts connected, you can monitor available reviews, draft replies, and create Google Business post drafts. Publishing replies and posts, and profile health checks, are temporarily unavailable pending Google's API approval. Review invitations through supported CRMs, Zapier, webhooks, or CSV are opt-in. Account access, source data, and integration setup determine what is available; additional integration setup fees may apply.
Yes — monthly billing, cancel in Settings, keep access through your current billed period. No contracts, no cancellation fees.
We focus on US businesses that depend on local search, including law firms, practices, automotive businesses, home services, hospitality, and multi-location operators. SerpCalls tracks Organic, Map Pack, and applicable Local Service Ads visibility market by market. Tracking outside the US? Reach out and we'll confirm fit.
Let’s see how your business shows up.
Start with one search in one market, free. Get a clearer picture before you choose your next step.
Get my free ranking previewContact details required · No card · Plans from $99/mo per location